Small Business Spotlight (SBS) – Zaaina Skincare
Have you heard of Zaaina Skincare? They are a handmade, 100% pure, and natural skincare product line. They are made with simple but very effective ingredients inspired from around the world and proven ingredients from generations. They believe NATURAL should be NATURAL. Their mission is to offer high-end luxurious products that have no chemicals, no preservatives, no parabens, no artificial ingredients & no animal testing. If you wonder what ZAAINA means, it means “BEAUTIFUL”
Let’s find out more about Purvi, founder of Zaaina Skincare, and her vision behind the passion.
FTW: Growing up, we always have thoughts about what we want to be when we grow up. Do you remember what you wanted to be when you were 5 years old? Purvi: Growing up I always wanted to be a doctor. Not sure if it was something every Indian kid is made to think or I really wanted to be one. I also wanted to be a model or do something in the entertainment industry.
FTW: What one piece of advice would you give your younger self?
Purvi: Something I would tell my younger self would be to read a lot of books and take chances, good or bad you won’t know until you are in the situation.
FTW: Tell us more about your business and the products Purvi: Zaaina is an all-natural and clean bath and beauty line for the modern lifestyle. Our products are made with raw and pure ingredients. We make soaps, bath bombs, candles, lip balms, face masks & wellness, and gift boxes. All of our products have been inspired by different cultures and their beauty regimens for centuries. Our innovative products are handmade in Arizona with the highest quality ingredients. We research the benefits of each ingredient before formulating our products. We believe, less is more and focus on the safety, quality & effectiveness of each product. Our products are multi-purpose and serve the whole family from men and women and many products are safe to use on kids.
We also have a wholesale program, private labeling, and custom orders. You can contact us with your specific requests and even try a sample of our products before placing a big order.
FTW: What was the vision/the WHY behind starting your business? Purvi: Growing up, I watched my grandmother and mother take care of their skin and hair and always insisted on using simple kitchen ingredients. That was the beginning of my strong interest in skincare.
During my teenage years, just like many other girls, I too was going through skin problems like acne, dry skin, uneven skin tones. To get a quick fix, I would buy over the counter products and makeup to hide and treat the problems. Nothing helped and that’s when I went back to my roots and followed the 100% natural skincare regimen using simple ingredients. Within no time I could see a massive difference in my complexion. That was the beginning of my passion for making my own face packs and scrubs using a few simple ingredients. In 2010, I decided to leave corporate America to follow my passion for creating pure and natural beauty products that enhanced beauty inside out. I wanted to not only have their skin feel as wonderful as mine but I wanted to educate them about the benefits of using cost-effective, 100% pure natural products. This was how ZAAINA SKINCARE was born.
FTW: Was there an aha moment that got you rolling on this dream? Purvi: There were many aha moments while I was working on this business and each one made me push harder and harder to get the ball rolling. It was eye-opening and so rewarding to hear how much people loved and raved about the products I was making.
FTW: Did you encounter hurdles to get you to this point? How did you overcome it? Purvi: Every step of the way there were hurdles and the only way to overcome those were to keep pushing and trying. There are days where it feels like you can’t pass that wall but you somehow figure out how to go around it or create a hole in it. I still remember the day we got into Costco and what an amazing feeling that was.
FTW: If we wanted to start with just one of your products, which one would you recommend? Purvi: This is so hard as I use and love all of my products but If I had to pick only one, I would recommend our Lavender and Lemongrass Soap Bar. It is made with Saponified Olive Oil, Coconut Oil, Lavender Buds, Lemongrass, French Lavender Essential Oil & Lemongrass Essential Oil. This Soap can be used on the entire body & face. It smells amazing and you feel absolutely refreshed after each shower. Our all-natural soaps are handcrafted the old-fashioned way of combining premium quality oils, butters, & pure essential oils.
FTW: Do you have any holiday Gift box suggestions? Purvi: It’s amazing that you ask as we were just featured in InStyle Magazine’s Editors’ Picks Gift Guide and we could not be more excited for our creature feature kid’s bath soaps. Aren’t they adorable?
We also have a Secret Santa Box which is filled with refreshing and rejuvenating spa products and is a perfect gift for your coworkers, mom, daughter, friend, grandma, aunt, or cousin. We even take care of enclosing a Secret Santa Card so you don’t have to worry about writing one. We have lots and lots of gift option combos.
FTW: Share some words of advice from your experience for others who are either planning to get started on their entrepreneurial journey or struggling with all the pandemic challenges currently. Purvi: Never give up is the only advice I can give. It’s frustrating, exhausting, depressing, and all of the above when you don’t have the right resources, funding, connections, and the right guidance to start or move forward. When you are on your own, it takes years before you can see the result you would like to see. But if you make up your mind, set the goals, and relentlessly work hard on those goals, you will make your dream come true. We make our own luck, which is the result of persistence and consistently working on it day in and out.
FTW: Now, tell us a little more about you. What is your favorite/last book you read or are reading?
Purvi: Every book I read becomes my favorite so there is no one book I would say is my all-time favorite.
Last book I read was, The One Thing by Gary Keller
and my current book that I am reading is, How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs
FTW: So share with us one of your favorite quotes? Purvi: My favorite quote has to be
“Don’t be afraid to fail, be afraid not to try”.
Experience the Beauty of Zaaina With This Limited Offer
I am sure most of you can’t wait to check out the all-natural Zaaina Skincare. Please use the code welcome to get this limited time 20% offer on their website. We are sure you will love the freshness and detail of each and every one of their products. One of my personal favorite products especially in the wintertime is the Heel Balm which is amazing for dry, cracked & rough feet. It’s packed with antibacterial & anti-fungal ingredients that restore and heal my feet and I do not have to hide them in socks.